Privacy Policy

Information We Collect

We are committed to protecting your privacy. We collect several types of information from and about users of our Website:

Information You Provide Directly: This includes information you provide when you register an account, fill out forms on the Website, enter data into the Clarity on PMF tool, communicate with us via chat or email, or use other features of our services. The information we collect may include your name, email address, login credentials, company or business information, and any other content or details you choose to submit (for example, descriptions of your business, answers to survey questions, or files you upload).

User Content: As noted in the Terms of Service, any data, text, or other content that you input into the Website (such as information about your product or market, or chat messages when using our consulting features) is collected and stored by us in order to provide the service.

Information Collected Automatically: When you navigate and interact with the Website, we may use automatic data collection technologies to gather certain information about your device, browsing actions, and usage patterns. This may include your IP address, browser type, device type, pages or features you access on the Website, the dates and times of your visits, and referral information (how you arrived at our site). We may also use cookies or similar technologies to enhance your experience, remember your preferences, and collect analytics data about how users use our Website. You can control cookies through your browser settings and other tools; however, disabling cookies may affect certain features of the Website.

How We Use Your Information

We use the information we collect for purposes consistent with this Privacy Policy and in furtherance of our legitimate interests in operating our business. Uses include:

Providing and Improving the Service: To operate and maintain the Website and our services, process your inputs and requests, generate reports, and provide you with the functionalities of Clarity on PMF. We also use information to monitor the usage of our service and to improve its content, functionality, and usability.

Communication: To communicate with you about your account, respond to inquiries, provide customer support, and send necessary information related to the services. We may also send you updates, marketing communications, or promotional offers about our services or new features if you have opted to receive such communications. You can opt out of marketing emails at any time by following the unsubscribe instructions included in those emails.

Transactions: To process transactions and payments for Paid Services, and to deliver purchased reports or services. (Please note that payment details are handled by third-party payment processors — we do not store your full credit card information on our own servers.)

Analytics and Improvements: To analyze user interactions and trends in order to improve our Website and services. For example, we may track how users engage with certain features to refine our tool's accuracy and performance. We may also use aggregated, anonymized data for research and development.

Legal Compliance and Security: To enforce our Terms of Service and other agreements; to prevent fraud, spam, and abuse; to protect the rights, property, or safety of Probiovita, our users, or others; and to comply with legal obligations (such as verifying user identity, or responding to lawful requests by public authorities).

Sharing Your Information

We do not sell or rent your personal information to third parties. We may share information about you in the following circumstances, in accordance with applicable law:

With Service Providers and Partners: We may share your information with trusted third-party service providers who perform functions and services on our behalf. Examples include hosting providers, cloud computing services, analytics providers, email delivery services, and payment processors. These third parties are only given access to the information necessary to perform their specific tasks, and they are contractually obligated to protect and use your information only for the purposes for which it was disclosed.

Business Transfers: If Probiovita is involved in a merger, acquisition, sale of assets, financing, or transfer of some or all of our business to another company, your information may be disclosed to that company as part of the transaction. We will ensure that any such transfer is subject to appropriate confidentiality safeguards.

Legal Requirements: We may disclose your information if required to do so by law or pursuant to a valid legal process (for example, in response to a subpoena or court order). We may also disclose information when we believe in good faith that such disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

With Your Consent: In situations where you have provided consent for us to share information, we will share it in accordance with the terms of that consent. For example, if you agree to participate in a testimonial or case study, we might publish your comments with your permission.

GDPR Compliance (For EU Users)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the following additional information applies to you under the General Data Protection Regulation (GDPR):

Data Controller: Probiovita UAB, operating CLARITY.PMF, is the data controller responsible for your personal data. For any questions regarding how we handle your data, contact us at team@probiovita.com.

Legal Basis for Processing: We process your personal data based on the following legal grounds:

• Contractual Necessity: Processing necessary to provide you with our services as agreed when you signed up.
• Consent: For marketing communications and optional analytics, we rely on your explicit consent, which you may withdraw at any time.
• Legitimate Interests: For improving our services, preventing fraud, and ensuring security, where our interests do not override your fundamental rights.
• Legal Obligation: Where we are required to process data to comply with applicable laws.

Data Retention: We retain your personal data for as long as your account is active or as needed to provide our services. After account deletion, we delete personal data within 30 days, except where retention is required for legal compliance, dispute resolution, or fraud prevention.

International Transfers: Your data may be transferred to and processed in countries outside the EEA. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

Supervisory Authority: If you are in the EU/EEA and believe our processing of your personal data violates data protection laws, you have the right to lodge a complaint with your local supervisory authority.

Automated Decision-Making: Our AI-powered analysis generates reports based on your inputs. This constitutes automated processing but does not involve decisions with legal or similarly significant effects. You may request human review of AI-generated insights by contacting us.

Storage and Processing

The information that we collect from you may be transferred to, stored, or processed in Lithuania (where Probiovita is headquartered) or in any other country where we or our service providers maintain facilities. This means that your information may be stored on servers located outside of your home country. By using our Website or submitting your information, you consent to such transfer of information across international borders. We will take steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws, regardless of where it is processed.

Data Security

We take reasonable measures to protect the security and integrity of your personal information. We employ administrative, technical, and physical safeguards designed to protect against unauthorized access, alteration, disclosure, or destruction of the personal data we store. These measures include encryption of sensitive information (such as using HTTPS for data transmission).

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. You transmit data to us at your own risk, and we cannot promise that our security measures will prevent every unauthorized attempt to access, use, or disclose personal information.

Data Breach Notification

In the event that a data breach occurs and your personal information is compromised, we will promptly notify you and any applicable regulatory authorities of the breach, as required by law. We will take all reasonable steps to minimize harm and prevent further unauthorized access or disclosure.

Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal data. For example, if you are located in the European Economic Area (EEA) or another region with data protection laws, you may have some or all of the following rights:

• Right of Access: To request a copy of the personal data we hold about you.
• Right of Rectification: To request that we correct any inaccurate or incomplete personal data about you.
• Right of Erasure: To request that we delete your personal data when it is no longer needed for the purposes for which it was collected, or if you withdraw consent (where applicable), or when you object to our processing (subject to certain exceptions under the law).
• Right to Object/Restrict Processing: To object to or request the restriction of processing of your personal data under certain circumstances (for example, you may object to processing for direct marketing purposes).
• Right to Data Portability: To request that we provide you or a third party you designate with a copy of your personal data in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time. (This will not affect the lawfulness of any processing conducted before you withdrew consent.)
• Right to Opt Out of Marketing: You can opt out of receiving marketing communications from us at any time by using the unsubscribe link in our emails or by contacting us directly.

To exercise any of these rights, you can contact us using the contact information provided below. We will respond to your request in accordance with applicable data protection laws. Please note that some requests may be limited or declined if the law permits or requires us to retain certain data (for example, for legal compliance or legitimate business purposes).

You may also update or correct certain account information at any time by logging into your account (if such functionality is available) or by contacting us. If you wish to delete your account or personal information, please contact us with your request, and we will handle your request as required by law. Keep in mind that we may need to retain certain information for recordkeeping or legal purposes.

Children's Privacy

Our Website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from anyone under 18 years of age. If you are under 18, do not use or provide any information on this Website. If we learn that we have collected personal information from a child under 18 without verification of parental consent, we will delete that information promptly. If you believe we might have any information from or about a minor, please contact us immediately.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes to how we treat your personal information, we will notify you by updating the "Last Updated" date at the top of this policy and, if appropriate, provide a more prominent notice (such as on our Website or via email notification). All changes to this Privacy Policy are effective when they are posted on this page. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of the Website after any changes to this Privacy Policy constitutes your acceptance of those changes.