CLARITY ⏻N PMF™
Stop guessing. Start knowing.
Most founders are operating on assumptions they've never tested. CLARITY ON PMF™ is an AI-powered venture intelligence system that runs your product through 22 diagnostic metrics and delivers 15 pages of structured intelligence in under an hour — covering what's wrong with your PMF, where your customers are misunderstood, what assumptions are most dangerous, and a week-by-week 12-week execution plan for fixing it.
The closest analog is a fractional advisor engagement. This is faster, more structured, and entirely self-serve.
How It Works
Your complete journey from uncertainty to product-market fit clarity
- Sign up and add your product — Create a free account and manage multiple products.
- Complete the 46-question assessment — Takes ~55 minutes. Progress auto-saves.
- Get your PMF score — See your score with Market, Founder, and Execution breakdowns.
- Choose your path — MVP Playbook ($149), Full PMF Report ($1,999), or Deep Dives ($197-$297).
- Execute and track progress — Action items, weekly check-ins, metrics, and Progress Check.
No Credit Card Required
Assessment is completely free
55 Minutes
Average time to complete
22 Metrics
Across 3 dimensions analyzed
Our Products
Choose the right level of guidance for where you are in your journey
MVP Playbook
$149
30-day launch plan based on your assessment. Includes MVP scope, timeline, tech stack, and marketing checklist.
- $149 credit toward full PMF Report
- AI-generated, personalized to your product
Full PMF Report
$1,999
Complete diagnostic with AI-powered analysis, critical findings, and a detailed 12-week execution plan.
- 22 metrics across 3 dimensions
- Actionable week-by-week plan
- Apply MVP Playbook credit if purchased
Deep Dives
$197-$297
Specialized analysis modules for focused insights on specific areas of your business.
- Customer Clarity ($197)
- Market Position ($197)
- Execution Readiness ($197)
- Decision Intelligence ($197)
- Idea Validation Sprint ($297)
Personalized to your 46-question intake — each module uses your specific diagnostic data.
Progress Check
$497
Follow-up assessment to measure your improvement and get updated recommendations.
- Available 8+ weeks after original assessment
- Or unlock early by completing all action items
- AI-powered comparison report
Available to Full Intelligence Report owners from week 8 onward.
After Your Purchase
We don't just give you a report and disappear. Our engagement tools help you execute.
Action Items
Track tasks from your report organized by week with priority levels and completion status.
Weekly Check-ins
Log your wins, blockers, and focus areas. Get AI coaching feedback on your progress.
Metric Tracking
Track key business metrics over time with progress bars and trend indicators.
Shareable Reports
Generate investor summaries and executive summaries to share with stakeholders.
Referral Program
Earn credits when founders you refer make a purchase. The more you refer, the more you earn.
$100
1-2 successful referrals
$150
3-5 successful referrals
$200
6+ successful referrals
Credits are earned when your referred founder makes a purchase. Credits auto-apply to your next purchase and expire after 1 year.
Important Details
MVP Playbook Credit
Each MVP Playbook purchase includes a $149 credit toward your Full PMF Report. Only one credit can be applied per report purchase. If you have multiple playbooks for different products, excess credits remain available for future use.
Multiple Products
You can have multiple companies or products within one account. Each product can have its own assessment and playbook. Your dashboard shows each playbook with its associated product name.
Progress Check Eligibility
The Progress Check becomes available either 8 weeks after your original PMF assessment, or immediately when you complete all action items from your report - whichever comes first.
Deep Dives Requirement
Deep Dives require a completed PMF assessment. During checkout, you'll select which product to analyze. The AI uses your assessment data and product context to generate highly personalized reports.
Ready to Get Clarity?
Start your free assessment today. No credit card required until you're ready to unlock your full report.
Start Free Assessment